Fashion Trends – Pure London Show Autumn Winter 2013

Yes, it’s that time of the year again to visit Pure London, the UK’s favourite fashion buying destination hosted at Olympia, for the up and coming retail fashion trends. This time it’s Autumn Winter 2013.

 

 

 

 

 

 

 

 

 

 

 

 

WGSN has introduced us to the three key elements of focus for fashion retail trends for the future season. These are called Hactivate, Living Design and 21st Century. Here are some brief pointers of what to expect!

Hacktivate

This trend embraces DIY (do-it-yourself) and deconstruction, with a continuing theme of military influence. Surface texture and structure are strong facets of this trend and we see a more luxurious side to urban street style. Military shades will be softened with leather and fur to create a more gentle look.

Living Design

This trend sees a coming together of human, animal and technological characteristics with a focus on tactile textures and a stronger communication with users through touch. Colours will be predominantly soft pastel with wintry shades like slate grey.
Clothing will embrace confort and protection with a very touchy, feely element. Fabric finishes such as suede and boucle will be favoured, as well as chunky and brushed knitwear. The emphasis will be on cocoon shapes and accessories such as boots will have an element of fur or fabric as a feature. Look for fur trims to clothing and accessories. In dresses and more elegant clothing back cut outs will make an appearance for ladies evening wear. Sleeveless tops and tabbards will be seen too.
A metallic theme will continue to be present in clothing and accessories but with a strong overlap with nature using animal prints or trims.

21st Century Romance

There is a strong influence from historical periods such as the Elizabethan era where high necklines were very much en vogue. Look out for polonecks and clothing with high collars. Alternatively, you can accessorise with chokers and chains, but as with the overall trend blend of fashion with nature, you’ll see an emphasis on natural rocks and minerals in chunky jewellery, a tribal influence using wood or metallic elements.
Clothing will take on a more monastic and simple look in shape but detail will come through in the clever use of print and ornate fabrication. Jacquard will have a strong influence in fabric selection too.

So there is plenty to look forward to for AW2013. In the meantime keep your eye out for the new SS2013 Zoe Alexander maternity collection about to be released!